Dan Ariely: The Honest Truth About Dishonesty: How We Lie to Everyone - Especially Ourselves

In The Honest Truth About Dishonesty: How We Lie to Everyone - Especially Ourselves, Professor of Psychology and Behavioral Economics at Duke University Dan Ariely describes the recent studies on psychology and economics of cheating. The experiments are so cool, and the book is so well-written, that I literally could not put it down. The research offers practical methods to decrease cheating. The new theory proposed by Ariely contradicts the currently prevalent rational model of crime, based on cost-benefit analysis, which is used to set our current policy.