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British doctor, blogger and the author of the book Bad Science: Quacks, Hacks, and Big Pharma Flacks Ben Goldacre describes one of the most serious problems in medicine today: a flood of bad science. This ranges from false health and dietary claims coming from the self-proclaimed "experts" to withholding of evidence by pharma companies. Goldacre gives a few examples of bad science, in the order from easiest to hardest to spot: